The general director of the Spanish agri-food cooperative AnecoopJoan Mir Piqueras, received on Thursday morning theOrder of Number of the Order of Agricultural Meritand Food, in the Agricultural Merit sectionfrom the hands of Minister of Agriculture, Fisheries and Food, Luis Planas. La Encomienda The purpose of the award is to recognize individuals who have rendered eminent services or have had an outstanding performance in favor of the agricultural, fishing and food sectors, in any of their manifestations.

Born in 1958 at Mislata (Valencia), Joan Mir is D. in Economics and Business Administration by the University of València, in whose Falcultat d'Economia served as Professor of International Marketing for 23 years.

After its passage by different companies such as Grupo Iber, Audit Group -where he begins his first contacts with Anecoop y the agricultural world- and, finally, by the Instituto Valenciano de la Exportación (IVEX) of the Generalitat Valenciana., in 1997 entereda to join the management team of Anecoop like Director of Marketing and Strategy y deputy general managerto occupy the general management of the company in October 2010.

For Joan Mir, "Anecoop is a company of people for people, and for this reason this recognition, more than to meThe more than 21,000 farmers who are members of the Anecoopa los more than 20.000 warehouse and field workers, and to the more than 600 professionals who in Esand abroad, day after day, they ensure that our products reach thousands of consumers in the country and abroad. about 70 countriesthrough the best distribution chainsI would like to thank them for their collaboration".

Together with his team, he has contributed to strengthening the Group Anecoop, led the expansion of the facilities at Anecoop France y Anecoop Polska, and the opening of AnecoopAsia, Solagora, Anecoop Ebro Valley y Anecwines Corporation in the U.S.

A firm advocate of the motto "unity is strength", and in clear harmony with theng times, hhas successfully promoted various integration projects between the different cooand partner companies of Anecoop, in order to support their growth and future, and that of the thousands of farmers that make them up, who together with their families are the backbone of rural areas, the engine of the economy and employment.

It has also carried out important work in institutional relations by participating in numerous trade missions organized by the U.S.A. and the U.S.A.European Union and has supported the launch of innovative consumer communication campaignsThe aim is to raise public awareness of the essential role of agriculture in the economy and the sustainability of the countryside. In 2020, it also promoted the entry of Anecoop in the Spanish Network of the United Nations Global Compact, giving The company's commitment to comply with the Sustainable Development Goals.

Joan Mir is also a member of the Board of Directors of Agricultura y Conservas, AGRICONSA and is a member of the Board of Directors. Board of Directors of Banco de Crédito Cooperativo, where he chairs the Strategy Committee.